EXP3: THE MASHUP

CLIENT1：MIUCCIA PRADA
POWER KEY WORDS：DISREGARD\LUXURY
ARTICLE REFERENCE：http://www.time.com/time/magazine/article/0,9171,993332,00.html

CLIENT 2：MADONNA
POWER KEY WORDS:MATERIAL\MULTIMEDIA
ARTICLE REFERENCE:
http://www.nytimes.com/1992/04/20/arts/madonna-makes-a-60-million-deal.html


CLIENT3：BARACK OBAMA
POWER KEY WORDS:political\milestone\possibility
ARTICLE REFERENCE: http://www.nytimes.com/2008/11/05/us/politics/05elect.html?pagewanted=1&_r=2

THE MASHUP:

Maverick, which was a dusty luggage company, turned into a luxury conglomerate in 2002. With the charge of Pop music's Material girl Madonna and the curious, independent and thoughtful fashion celebrity Miuccia Prada, Maverick then had revenues of about $1.9 billion. One key to their success is “the flat-out disregard--in some cases, the open contempt--for the dictates of fashion.” Prada says “Fear and power do not peacefully coexist”. Another key is the “desire to have more control”. Madonna said that she wants to turn Maverick into a multi-media entertainment company, which not only a fashion-brand company but also consists of music, television, film, and book-publishing divisions.
However, the company has not been immune to the economic downturn and has some challenges ahead. So they called Barack Obama for help. Obama, at that time, was just elected the 44th president of the United States, sweeping away the last racial barrier in American politics with ease as the country chose him as its first black chief executive. He responded by laying out a number of clear promises including to cut taxes. Obama said “If there is anyone who still doubts that America is a place where all things are possible, who still questions the power of our democracy, now is your answer.” Then, one thing those two women is unafraid of is a good fight, with the help of Obama, they will have “Success across the Board”.